Clickbank Training Lesson 3

Landing Page Creation

Ok no point waiting around lets dive right in i know you probably want to start making money ASAP so lets keep moving forward as time is money in this business. 

You should now have some products to promote with keywords that you have researched no we are going to create some landing pages for them.

You may be asking, “What the hell is a landing page?” Basically, it’s a page where you will pre-sell your chosen products. The whole purpose of a landing page is to persuade (I prefer the term “warm up”) your prospects to clicking your affiliate links to the sales page of the product you are promoting. From there, it’s up to the publisher to sell the product. Now do you see why I said you need to be objective and put yourself in the mind of customer when you’re selecting your products?
There are many different types of landing pages; all with their respective purposes and uses. But for this post, you will only need to focus on one type of landing page – the product review.

The place i am going to show you where you are going to host your landing pages is blogger but you can use wordpress or squidoo it really is up to you i think blogger is easier to use to be honest so it doesn't matter if you have no website building experience.
In fact, most of it is all set to go, so all you really have to do is sign-up for free at Blogger, choose your template, and then start writing posts.

The best thing about using blogs for landing pages is that each blog post is considered a separate page. In other words, with the proper keywords and some simple SEO (search engine optimization), it’s highly possible to get every single page of your blog ranked in Google on page 1 for their respective keywords however this is not guaranteed but you will get rated highly easily.

When you create your blog, there are some very simple yet effective things that you need to do to optimize it for the search engines. The first thing you will want to do is optimize each product’s landing page for its respective best keyword (Remember those lists of keywords you made?).
Now which keyword is the best has been a topic of hot debate for a long time. Some like to use the keyword with the most searches; others like to use a keyword with a nice balance of daily searches and competing pages, etc…
I personally like to use and recommend you go with the keyword that has the most amounts of searches. It may have the most competition, but you will be building tons of backlinks to this landing page with my traffic strategy, so it should have no problem ranking in the long run.
You will use this keyword in the URL of your landing page. So if your keyword was “weight loss tips for teens”, your selected URL should be weightlosstipsforteens.blogspot.com as an example.
OR
weight-loss-tips-for-teens1.blogspot.com as an example.
The main thing is you do not want to alter the order of the words in your keyword i.e. weight-loss-for-teens-tips. This will make a whole new keyword phrase. Another thing you can do if your keyword URL is taken is just target another keyword from your list.
After you have your landing page created, you need to give it structure. For this method your landing page will be a review page. There are 2 types of review pages: the single product review pages and multiple product review pages.

The single product review page is very basic. It’s a pre-sell about the product that you chose to promote and that product only.
This type of landing page is actually less effective since writing a pre-sell on a single product sounds like you are trying to sell something. Also, once a visitor clicks your affiliate link, they will be re-directed to the product’s sales page. This will turn a lot of people off.
The second type of review page, the multiple product review page, is my personal favorite. It is also much more effective. With this type of review page, you will be make 3-5 posts and each will be reviewing a separate product.

You will want to make sure that you give the product you initially chose to promote in Step 1 the best review and the other products a less appealing review. This will make your #1 pick stand out as the best selection and will increase its credibility. I also recommend that you give ratings to each product across a few basic criteria. Make note that the criteria will need to be changed across different products and the below is just an example:
Effectiveness – 5/5 stars
Ease of Use – 4/5 stars
Price – 5/5 stars
Overall – 4.5/5 stars

Other tips when writing your product reviews:

Do not try too hard to sell the product. You want to write your reviews as a real person that wants to help others that were in the same position you were in. This will increase your credibility.
Do not use your affiliate link too much. Try to “sprinkle” it throughout your review. Again, this is personal preference and may take some testing, but make sure you have it at least 2 times in your review – once in the beginning and definitely at the end.
Make sure to not over-hype your reviews. Nothing is perfect. Adding a few small negative remarks, especially about your #1 pick will further increase your credibility and conversions.
Do not overuse your keyword. This is another topic that has much debate around it, so again, personal preference comes into play. A good rule of thumb to follow is to use your keyword in the title, the anchor text, and the 1st and last paragraphs.
Cloak your affiliate links and use anchor text. There are many free URL shorteners you can use.

Next Lesson we will be talking about traffic generation.

How To Review Products For Affiliate Marketing Success !

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