Clickbank Training Lesson 1

Welcome to Clickbank Training Lesson 1 in this lesson we will be talking about product selection most marketers still make 2 of the biggest mistakes when choosing products.

1. Picking something because you think will sell well.
2. Picking something because you are interested in the topic.

There are a few things you need to take into consideration when choosing which products to sell. There’s no use in selecting something if it’s not going to make you money just because you think it will does not mean it will and just because your interested in something it doesn't mean lots of other people must be. The marketers that make the 2 mistakes I listed above pay no attention to researching before selecting their products which is not a good way to get started.

Lets start the right way and do a little research as we go, marketing products from Clickbank is great you can make some nice commission checks and recurring sales with some in demand products, the best thing about Clickbank is that most of the products offer 50-75% commissions.

The first step is to find 3-5 products to promote from Clickbank that are proven sellers, identifying products that are proven to sell is not that hard if you just take the time to do some research.
As you know already Clickbank deals only with digital products, not physical products. So you will be selling things like e-books, software, membership site subscriptions, etc. Clickbank have 1000s of products for sale over 10,000 in fact so you have plenty of opportunity make some nice fat paychecks.

Clickbank products are spread across tons of different categories and sub-categories. If you are new to Clickbank, I recommend you take some time to explore the categories/sub-categories so that you are familiar with them. Each product inside of Clickbank has 5 different statistics that you want to pay attention to when deciding on a product to promote. This is not all we will look at when deciding on a product to promote, but they are important:

$/Sale: The cost of the product
$ Earned/Sale: Average net amount earned per affiliate from each referred sale. Note that this is the new earned per actual sale, and so it is impacted by refunds, charge backs, and sales taxes. This is how much your cut will be.
% Earned/Sale: Average percent commission earned per affiliate per sale.
% Referred: This is the percentage the publisher is making through his affiliates and not direct sales.
Gravity: Number of distinct affiliates who earned a commission by referring a paying customer to the publisher’s product. Note that this is a weighted sum and not an actual total. For each affiliate paid in the last 8 weeks, an amount between 0.1-1.0 is added to the total. The more recent the last referral, the higher the value added. All factors are combined and adjusted such that more recent sales activity is given greater weight. Products are not listed until at least one has been sold.

 If this all sounds a bit confusing right now don't worry i will break it all down for you.

1. Commission of at least $20 per sale.
2. Med-high Gravity: Between 100-200 is usually the “sweet spot”
3. %Referred of between 65-80%

First pay attention to the gravity. Obviously, a higher gravity means more affiliates are making money from the product, but that also means more competition. So choosing a product based only on high gravity can be a big mistake. Gravity should be taken into account when choosing your products, but is not the deciding factor.
I also like to see a higher percentage of referred sales.

This means that more affiliates are making sales. I prefer products with a % referred between 65% and 80%. I tend to stay away from products that have high gravities and an 80%  referred because this means the affiliate competition is very high. I also recommend you don’t go any lower than 50%. Again, this is a personal preference, and just like gravity, it is not the deciding factor.
After taking into consideration the above factors, you must also have a look at the sales page of every product you select. As you look over their sales pitch, be objective. Put yourself in the mind of your potential targeted customer. Ask yourself these questions:

Does the product have a good sales letter ?
Does the sales page have good graphics ?
Does the sales page have emotional triggers ?
Is the headline(s) captivating ?
Is this product something you would buy yourself after reading the sales letter ?
Is the product worth its price tag ?

Other tips for selecting good products:

Focus on having products from different categories (niches).
Check to see if your selected product(s) have an affiliate resource page. If they do, you can get a lot of great information to help you in your promotion. It’s usually at the bottom of the sales letter.
The final thing you need to do is create a hoplink (your affiliate link) for each of your products, and then copy and paste them to a text document/word document. You will be using them a lot later.

That is it for lesson 1 please make sure you familiarize yourself with the various statistics of each Clickbank product using the guide above ready for the next lesson keyword research.